Real World Evidence
Discover the potential of this new approach to obtaining
clinical data that leverages the latest innovations in
technology and digitization of the medical sector to improve the
Knowledge of efficacy and safety of treatments.
FROM BIG DATA TO SMART DATA
From learning more about consumer tastes to launching innovative new products, more and more companies are joining the power of data to develop your projects.
Multinationals from all sectors such as McDonald's, Netflix, Uber, DBS Bank or Google are incorporating this type of tools to offer their customers more personalized products that meet your needs and expectations or even to improve their internal promotion processes, as is the case with Google.
in the healthcare world It is not only about collecting a lot of data but about collecting it well, changing the concept of Big Data for Smart Data. The change of scale of collection of a high number of data leads from a quantitative change to a qualitative change that allows collecting only those data necessary to obtain benefits. In addition, the concept known as Real World Evidence , which is based on the collection of data from routine clinical practice, in pathologies such as ALS (Amyotrophic Lateral Sclerosis), both the FDA and Canada Health endorse this type of system for the collection of medical data with the aim of improving and personalizing the treatment of this disease.
RWD
Real World Data
The Real World Data (Actual Clinical Data) are the medical data of a patient or related to the health of a patient that can be obtained from various sources in routine clinical practice within the reach of medical professionals.
These data are not only data related to the health status of a patient, but can also be data based on their socio-economic profile that can help obtain relevant information for improving the efficacy and safety of treatments in the general population.
The incorporation of new technologies and digitization allow data to be obtained without the need for active collection by health professionals who add to those collected by them.
RWE
Real World Evidence
The Real World Evidence (Actual Clinical Evidence) is the evidence obtained from the RWD analysis, such evidence may be information on the benefits or risks of using a treatment in the general population in routine clinical practice.
This evidence can be obtained from the analysis of multiple data sources, from the most traditional such as studies and clinical trials to data obtained from technological innovations such as the electrocardiograms of some mobile devices. The combination of the data obtained by both methods makes it possible to better predict the behavior of a disease or the benefits and risks of using treatments.
"Doctors would not be human if we ignored
our personal clinical experiences,
but it would be better to base our decisions on the collective experience of thousands of doctors who treat millions of patients"
- Trisha Greenhalgh
